Personnel file — Graig Upton

Traffic into revenue.

In digital marketing since 2004 — long enough to have seen every shortcut, every quick win, every algorithm update, and every hurdle. What's stayed consistent is results. That comes from knowing what works — the strategy, the execution, and understanding how people actually behave online.

Let's fix it

Case for the defence

Why I can help you

Most businesses don't have a traffic problem — they have a strategy problem. I fix that.

01

Over 20 years of hands-on SEO and digital marketing experience

02

Proven track record working with UK brands and competitive industries

03

Deep understanding of Google's ecosystem and how it really works

04

Focused on ROI, not vanity metrics

05

Straight-talking, no-nonsense approach to growth

06

Bespoke SEO consultancy strategies

07

SEO training, onsite and offsite — one-on-one or team training

08

Google PPC expert — I know what to avoid and how to get the best quality campaign

09

Certified to assist your business

Get to know Graig

The dossier

My expertise

Channels that actually impact revenue

  • SEO (search engine optimisation)
  • PPC (pay-per-click advertising)
  • WordPress development & optimisation
  • Social media strategy & campaigns
  • Analytical reporting & data-driven decision making
  • Content for PR, blogs, articles, products and services

Field record — before the desk

Where the composure was built

  • SA Navy diver
  • Deep sea diamond diving
  • Casino management
  • Field sales executive
  • Sales floor management
  • Managing Director

Character built under pressure, real-world environments, long before the first client brief. It shows up in how campaigns get run — calm, decisive, unflappable when a ranking drops or a budget shifts.

Verification

Certified to assist your business

Google Ads certified
Google Ads
Google Conversion certified
Conversion Optimisation
Google Analytics certified
Google Analytics

Issued via Google Skillshop · Independently verifiable

More certifications →

Debrief

Fancy a chat with me?

Let's get the ball rolling and see where I can add value to your business.