Capability — CAP/05

WordPress Website Design

Fast. Secure. Conversion focused.

I’m Graig Upton, a website designer with deep expertise in development and optimisation, focused specifically on WordPress. I transform slow, non-performing sites into fast, conversion-centric ones. Does yours load slowly, look dated, and fail to deliver? Let’s fix it.

Let’s fix it

Field report

Why WordPress optimisation matters

01

Slow website speeds and page load times

02

Increased bounces and lost opportunities

03

Struggling for a foothold in Google rankings

04

Poor mobile usability or experience

05

Security vulnerabilities

06

Lost leads hitting the bottom line

Speed, foundation, and a thoughtful plan all impact your bottom line.

Operations

What I offer

File: WPD—01

Performance overhaul

Speed drives SEO and conversions. A faster experience means better engagement.

  • Page speed & Core Web Vitals
  • Image compression, modern formats
  • Caching and script minification
  • Database clean-up
  • Hosting performance
File: WPD—02

Every decision is strategic

20+ years of SEO expertise inform every build — optimised from the start.

  • Proper heading & URL structure
  • Schema implementation
  • Internal linking strategy
  • Mobile optimisation
  • Indexing and crawl improvements
File: WPD—03

Conversion-focused design

A beautiful website is useless if it doesn’t convert.

  • Encourages the next step
  • Enhances user experience
  • Minimises obstacles
  • Boosts enquiry rates
  • Builds trust
File: WPD—04

Security & stability

An optimised site must also be secure.

  • Security hardening
  • Plugin audits
  • Update management
  • Malware protection
  • Backup systems

Diagnostics

Signs your site could use a boost

01

It takes longer than three seconds to load

02

Poor mobile performance scores

03

Too many plugins installed

04

The design looks dated

05

Great content, but no search performance

06

No conversions coming through

If these are issues your site faces, a few strategic changes can do the trick.

Modus operandi

The steps

01

Website audit

A detailed review of performance, design, SEO and structure.

02

Strategy plan

A simple plan with clear, agreed goals.

03

Implementation

Optimisation, redesign and fine-tuned code work.

04

Testing & refinement

Speed testing, mobile testing and tweaking.

File: APR—01

Strategy & technical know-how

Design, speed and rankings all work together — no silos.

File: APR—02

Lead by design

Design created to entice, attract and convert business.

File: APR—03

Built to grow with you

Your site keeps the flexibility to adapt as you grow.

File: APR—04

Open, honest process

Detailed reports on progress, conversions and rankings.

Outcomes

The expected outcomes

01

Rapid loading times and page speed

02

Better user engagement on-site

03

Enhanced visibility in search results

04

More enquiries and conversions captured

05

A stronger brand image

Your website is not a placeholder — it’s your window to the market. Make it somewhere people want to come.

Your move

Does your WordPress site need some love?

A faster, smarter, more powerful website that propels your business forward — let’s have a chat about what I can do for you.