Case WX-001Local SEO
Nando’s
Local SEO strategy for a multi-location brand
I supported location-level SEO for multiple UK branches, including Wimbledon and Surbiton. The focus was on improving visibility in local search results by refining on-page signals, location targeting, and Google Business optimisation.
Key result
#1 ranking for “Nandos”
Stronger local presence and improved rankings for branch-specific searches, driving increased footfall from organic search.
Locations: Central London, Wimbledon, Surbiton · Nationwide franchises
Case WX-002Content & Training
Investors Chronicle
SEO content consultancy & editorial training
I worked with the editorial team behind Investors Chronicle to bridge the gap between journalism and SEO. I provided hands-on training to editors, focusing on how to create search-optimised content without compromising editorial integrity.
Key result
Page 1 ranking for “investors tips”
Improved organic performance of financial content through better keyword targeting, structure, and search intent alignment.
Locations: Central London · Nationwide and international digital reach
Case WX-003Ecommerce SEO
DJKIT
National SEO & ecommerce growth (Shopify)
SEO strategy devised for a competitive ecommerce brand in the DJ equipment space. I used a combination of technical SEO, category optimisation, and authority building.
Key result
#1 ranking for “DJ equipment”
Significant increase in organic traffic and revenue, with SEO becoming a primary acquisition channel.
Locations: Cadnam, Southampton · Nationwide supply
Case WX-004Legal SEO
Marley Solicitors
Local + national SEO for legal services
I delivered SEO strategy across multiple high-value legal verticals, combining local targeting (Preston) with broader national visibility.
Key result
Page 1 for “housing disrepair solicitors Preston”
Improved visibility in highly competitive legal SERPs, driving qualified leads in both local and national markets.
Locations: Lancashire, North West · Nationwide coverage
Case WX-005Industrial SEO
Allspeeds
Industry domination — Webtool cutters
Built and implemented a targeted local SEO strategy for Allspeeds, focusing on high-intent hydraulic equipment and repair keywords across the North West.
Key result
#1 ranking for “webtool”
Consistent top-page visibility for core commercial keywords, generating a steady stream of inbound enquiries.
Locations: Lancashire, North West · Nationwide supply
Case WX-006Niche SEO
Marca Photography
Niche SEO for a fashion photography studio
Positioned Marca Fashion Photography as a go-to provider in a highly specific niche. The SEO campaign targeted both commercial and creative search terms within London’s competitive photography market.
Key result
Page 1 ranking for “modelling photography”
Dominant visibility in a niche market, leading to higher-quality client enquiries and increased bookings.
Locations: London
Case WX-007Local Reach
EJM Investigations
Nationwide online coverage for private investigations
I equipped the EJM website with dedicated local reach pages that aided the website reaching page 1 of Google for all key target areas the business serves.
Key result
Page 1 for “private detective Manchester”
Dominant positioning on Google for all major and niche target locations, resulting in unprecedented enquiry levels within year one, and consistent growth thereafter.
Locations: Preston, Manchester, Liverpool, Cheshire · North West and West Yorkshire
Case WX-008Local SEO
Denny Plastics
Targeted local coverage for a key Perspex supplier
Helped Denny Plastics obtain page 1 ranking on Google to underline and cement their status as a premier fabricator of Perspex and acrylic material in the capital.
Key result
Page 1 for “acrylic fabrication London”
Dominant visibility in a niche market, leading to higher-quality client enquiries and increased bookings.
Locations: Isleworth, West London · Nationwide coverage and supply