Capability — CAP/01
SEO that drives enquiries
If your website does not bring in leads or sales, the strategy behind it is not working. Every decision I make is focused on improving visibility for a direct impact on revenue — a structured approach that aligns search intent, content and conversion.
Get a free SEO auditThe briefing
SEO services are the work carried out to improve where your website appears in search engine results. When someone searches Google for a product or service you offer, SEO determines whether your website shows up — and how high.
It covers everything from the technical setup of your website to the content on each page and the links pointing to your site. Done properly, it brings a consistent flow of relevant visitors without paying for every click — and unlike paid advertising, the results compound over time.
Operations
Making sure your website is built correctly for search engines is where I start. If the technical foundation is weak, results are harder to produce.
I identify exactly what your customers are looking for — no guesswork. The aim: position your business in front of people ready to act.
Each page is optimised to target what it is supposed to, matching what a user expects to find when searching.
Content keeps you visible long-term. Every piece has a purpose and supports the overall strategy.
Search engines treat incoming links as a signal of trust.
Rate card
Every recommendation is backed by professional-grade tools — accurate data rather than estimates. Tool costs are reflected in pricing, not hidden in a vague retainer.
A thorough audit that pinpoints the exact areas holding back your rankings — actionable, not vague.
Includes competitor and keyword research. Minimum 5 pages — effective content strategy needs breadth.
Technical fixes to improve site speed — a key ranking signal that’s often overlooked.
Costs vary by domain authority and niche. Discussed and agreed upfront — no surprises.
A well-researched, SEO-optimised article written for your audience and search intent.
Research, tone of voice, audience targeting — everything that makes PR worth publishing.
Ongoing retainer perfect for local businesses, service providers and ecommerce, tailored to your goals.
SEO is a long game — all retainers run a minimum of 6 months. Packages scale to £10,000/month for larger ecommerce or competitive national campaigns, scoped individually.
Modus operandi
Most SEO that UK businesses invest in fails because it is inconsistent. Search engines match a user’s query to relevant pages — get this right and performance improves significantly. No shortcuts, no outdated tactics.
Businesses who want:
When managed properly:
Every campaign is built around:
Debrief
Most websites see meaningful movement within three to six months, depending on the competitiveness of your industry and the current state of your site. SEO is a long-term strategy — results build over time.
Costs vary with the size of your website, your target market and competition. I offer tailored strategies rather than fixed packages, so pricing is based on what your website actually needs.
Local SEO targets searches in a specific area (“plumber in Manchester”). National SEO competes across the country without a location attached. Some businesses need both.
Ads give immediate visibility but stop when you stop paying. SEO builds organic visibility that doesn’t rely on ad budget. Running both is often most effective.
Yes. Where access is provided, I implement changes directly rather than leaving recommendations in a document. The work actually gets done.
Keyword rankings, organic traffic, and most importantly the enquiries and conversions your site generates — real business performance, not vanity numbers.
Almost certainly. If customers search online for what you offer — trades, professional services, ecommerce — there is opportunity to improve your visibility.
Your move
If you want the best SEO service in the UK, built around real results — find out exactly what’s holding your site back.