File: REPORT—04 · Intelligence

Google ranking & analytic reports.

Understand how people find your site, and the journey they take once they arrive. Data-driven insight to improve rankings, traffic and conversions — with the noise taken out.

Let's have a chat

Why analytical reporting matters

Data without interpretation is just noise

01

Measure the performance of your website over time

02

Identify traffic sources of high value

03

Track improvements in your keyword ranking

04

Get a better understanding of user engagement and behaviour

05

Make informed decisions about your marketing and SEO strategy

Readout 01 · Organic search trend12-month rolling

Coverage

What I report on

File: RPT—TRF · Traffic performance

Campaigns engineered for performance, not vanity metrics

  • Organic vs. paid traffic
  • New vs. returning visitors
  • Geographic location data
  • Device and browser types used
File: RPT—KWR · Keyword rankings

Tracking your search result position

  • Current keyword rankings
  • Keyword ranking changes over time
  • Featured snippet opportunities
  • Competitor keyword rankings
File: RPT—VIS · Search visibility

Measuring search positioning to determine visibility

  • Impression and click trends
  • Click-through rates (CTR)
  • Average search result position
  • Page-level performance
File: RPT—BEH · User behaviour

What users do on your site after arriving

  • Page views and session time onsite
  • Bounce rates and exit rates
  • Conversion paths
  • Top content performance

Modus operandi

The reporting process

Reporting can be weekly, monthly, or even real-time — depending on your business needs.

01

Data collection & validation

Trusted analytics and search data sources, alongside strict accuracy checks to ensure all data is fully reliable.

02

Insight generation

Not just numbers. I interpret the trends, identify anomalies, and uncover hidden opportunities within the data.

03

Visual reporting

Custom dashboards and charts present complex data in a way that's clean, accessible, and easy for your team to digest.

04

Strategic recommendations

Actionable steps to improve your rankings and ROI, based strictly on what the data is telling us.

Custom dashboards

Proven benefits

Custom KPIs

Every business is unique. Dashboards focus on your specific indicators: lead generation, ecommerce revenue, local search, or content performance.

Improve your SEO strategy

Use real data to target your content better and increase your overall search engine visibility.

Drive qualified traffic

Shift focus to the channels and keywords that bring in high-value visitors, rather than just empty clicks.

Measure your marketing ROI

Know exactly what return you are getting on your digital marketing spend.

Get actionable insights

Not just for knowing — for doing

Analytical data and search engine ranking reports are not just for knowing, but for doing. My approach to search engine optimisation means you will always know not only how you are performing, but how to improve. I make you aware of:

Where you rank

Why you rank

How to improve your rankings

Your move

Understand what visitors are doing on your site

Let's have a chat about how people are finding your site, what's working, what's not, and how we can use the data to get the most out of your traffic.