Capability — CAP/02

Google PPC Manager & Ads Management

Stop wasting budget. Start scaling profit.

I’m Graig, a dedicated Google PPC manager with 20+ years of expertise in managing campaigns to superior performance — in spend reduction and lead generation alike. Ready to decrease your CPA and boost conversions?

Claim your free Google Ads audit

Field report

Are you experiencing this?

01

Spending vast sums but unsure what’s actually delivering leads

02

High cost per click with a low conversion ratio

03

Campaigns set up years ago and never updated

04

Poor quality leads, or the wrong audience entirely

05

Unsure if conversions are tracked properly

06

An agency that sends reports but no real plan or remedy

Sound familiar? You’re not alone — and it’s fixable.

Operations

What I do

File: PPC—01

Search campaigns

Reach high-intention buyers actively searching for your service.

File: PPC—02

Performance Max

Utilise Google’s automation capabilities — strategically, not blindly.

File: PPC—03

Shopping & ecommerce ads

Grow profitable product campaigns while cutting unnecessary spend.

File: PPC—04

Display & remarketing

Increase conversion rates by re-engaging visitors.

Modus operandi

My approach: ROI first

With 20+ years as a Google Ads consultant, I don’t “set and forget” campaigns. Optimisation is daily, not monthly.

01

Deep account & market audit

I examine:

  • Search term data
  • Competitor activity
  • Conversion tracking configuration
  • Landing page performance
  • Budget allocation
02

Conversion tracking precision

If conversions aren’t tracked correctly, everything else is irrelevant.

  • Correct conversion configuration
  • Call tracking integrated
  • Enhanced conversions
  • Clean analytics data
03

Restructure & optimisation

  • Tight keyword groupings
  • Negative keyword expansion
  • Bid strategy refinement
  • Quality Score improvement
  • Ad copy testing
  • Landing page alignment
04

Ongoing optimisation & scaling

Results you can expect:

  • Lower lead costs
  • Higher conversions from your impressions
  • Reduced wasted budget
  • Clear reporting and spend breakdown

This isn’t about just increasing traffic — it’s about gaining the most customers for your budget. Whether you spend £2,000 or £200,000 a month, the principles of profitable PPC stay the same.

Why me

Why hire a freelance Google PPC manager?

File: WHY—01

Direct access to an expert

No account managers or juniors. I am a Google Ads Search Certified PPC expert.

File: WHY—02

20+ years of experience

I have guided campaigns through every significant Google update and platform change.

File: WHY—03

Transparent reporting

Metrics that matter to your business — not just clicks and impressions.

File: WHY—04

No long-term lock-in

No contract traps. I’ll earn your business.

Free intelligence

Free Google Ads audit

Audit scopeNo obligation
  • Budget wastage or overspend
  • Missed keyword opportunities — and negative terms eating budget
  • Conversion tracking issues
  • Structural liabilities in your campaigns
  • Quick wins for lead influx

No fluff. Just insights and advice that help you attract more custom.

Claim your free audit

Your move

Let’s make your Google Ads profitable.

Want to finally get Google Ads working for you? Let’s chat.