Capability — CAP/04

SEO & PPC Training

Teaching you to build real, measurable results

SEO and pay-per-click both play a critical role in online growth. Managed correctly, they work together to increase visibility, drive qualified traffic and generate consistent leads. This is practical, hands-on training built around your website, your campaigns and your goals.

Let’s fix it

The briefing

Who this training is for

01

Business owners who want control over both organic and paid traffic

02

Marketing teams improving performance without relying on agencies

03

In-house teams needing up-to-date SEO and PPC knowledge

04

Start-ups building strong digital marketing foundations

If your website or campaigns are not delivering consistent results, this training addresses the gaps.

Curriculum

What you will learn

File: TRN—01

Keyword research that drives traffic

Keyword research underpins both SEO and PPC success.

  • Identify high-value search terms
  • Understand search intent
  • Target keywords that convert
File: TRN—02

On-page SEO that improves rankings

Applied directly to your website.

  • Structuring pages for engines and users
  • Writing content that ranks and converts
  • Optimising titles, headings, internal links
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Technical SEO without the complexity

What matters — and what can be ignored.

  • Site structure and crawlability
  • Indexing issues and fixes
  • Page speed improvements
File: TRN—04

Content that competes in search

Content must outperform what already exists.

  • Analysing competing pages
  • Structuring for authority and depth
  • Earning visibility over time
File: TRN—05

Link building that works today

Sustainable SEO performance.

  • Earning high-quality links
  • Outreach that delivers
  • What to avoid to protect your site
File: TRN—06

PPC setup & performance

  • Structuring campaigns for control
  • Ads that attract clicks and conversions
  • The right bidding strategies
  • Budget management
  • Reducing wasted spend

Delivery

At your premises — or remote

I visit your premises and deliver hands-on training tailored to your team, covering both SEO and PPC. Working in your environment means the training is immediately relevant: your team applies it in real time on your own website, campaigns and data.

Remote delivery via video call is available too — though in-person typically produces better outcomes: deeper collaboration, quicker implementation, more hands-on guidance.

01

Free video consultation

Understanding your requirements and current performance.

02

Focused sessions

One-to-one support or team workshops for shared learning.

03

On-site or remote

Delivered at your premises, or by video call when required.

04

Built around you

No time wasted on irrelevant material — clarity over jargon, strategy over guesswork, results over theory.

Outcomes

What you can expect after training

01

Improve organic rankings with confidence

02

Build and manage PPC campaigns effectively

03

Identify opportunities to grow traffic and conversions

04

Reduce wasted spend in paid campaigns

05

Develop a long-term digital marketing strategy

Your decisions will be based on data and proven methods — not assumptions.

Your move

Get started with SEO and PPC training.

Start with a free initial video consultation to plan the most effective training approach for your business.

Schedule consultation Call 07745 263883